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121112s1996 nyua ob 001 0 eng d |
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|a 95035020
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|a HF5415.13
|b .C25 1996eb
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084 |
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|a 85.40
|2 bcl
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100 |
1 |
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|a Cahill, Dennis J.
|0 http://id.loc.gov/authorities/names/n94120412
|1 http://isni.org/isni/0000000034921490
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245 |
1 |
0 |
|a Internal marketing
|h [electronic resource] :
|b your company's next stage of growth /
|c Dennis J. Cahill.
|
260 |
|
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|a New York :
|b Haworth Press,
|c ©1996.
|
300 |
|
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|a 1 online resource (xi, 164 pages) :
|b illustrations.
|
336 |
|
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|a text
|b txt
|2 rdacontent
|
337 |
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|a computer
|b c
|2 rdamedia
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338 |
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|a volume
|b nc
|2 rdacarrier
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490 |
1 |
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|a Haworth marketing resources
|
504 |
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|a Includes bibliographical references (pages 147-162) and index.
|
505 |
0 |
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|a Ch. 1. Definitions and Necessities -- Ch. 2. What Do We Market? -- Ch. 3. To Whom Do We Market Internally? -- Ch. 4. How Do We Market? -- Ch. 5. Innovation? -- Ch. 6. What Have We Gained? -- Appendix 1. Addresses of Institutions Mentioned -- Appendix 2. Marketing Typologies.
|
588 |
0 |
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|a Print version record.
|
650 |
|
0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
650 |
|
0 |
|a Marketing channels.
|0 http://id.loc.gov/authorities/subjects/sh85081347
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650 |
|
0 |
|a Market segmentation.
|0 http://id.loc.gov/authorities/subjects/sh85081327
|
650 |
|
7 |
|a Market segmentation.
|2 fast
|
650 |
|
7 |
|a Marketing channels.
|2 fast
|
650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|
758 |
|
|
|i has work:
|a Internal marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCXrjJBH6v7pxpgtgDj47Dy
|4 https://id.oclc.org/worldcat/ontology/hasWork
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776 |
0 |
8 |
|i Print version:
|a Cahill, Dennis J.
|t Internal marketing.
|d New York : Haworth Press, ©1996
|z 0789060051
|w (DLC) 95035020
|w (OCoLC)32853706
|
856 |
4 |
0 |
|u https://colorado.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9780203052105
|z Full Text (via Taylor & Francis)
|
830 |
|
0 |
|a Haworth marketing resources.
|0 http://id.loc.gov/authorities/names/n91099481
|
915 |
|
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|a -
|
944 |
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|a MARS - RDA ENRICHED
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956 |
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|a Taylor & Francis Ebooks
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956 |
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|b Taylor & Francis All eBooks
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956 |
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|a Quesnalia testing - EUI
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994 |
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|p Can circulate
|a University of Colorado Boulder
|b Online
|c Online
|d Online
|e HF5415.13 .C25 1996eb
|h Library of Congress classification
|i web
|n 1
|