Internal marketing [electronic resource] : your company's next stage of growth / Dennis J. Cahill.

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Cahill, Dennis J.
Format: Electronic eBook
Language:English
Published: New York : Haworth Press, ©1996.
Series:Haworth marketing resources.
Subjects:

MARC

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245 1 0 |a Internal marketing  |h [electronic resource] :  |b your company's next stage of growth /  |c Dennis J. Cahill. 
260 |a New York :  |b Haworth Press,  |c ©1996. 
300 |a 1 online resource (xi, 164 pages) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Haworth marketing resources 
504 |a Includes bibliographical references (pages 147-162) and index. 
505 0 |a Ch. 1. Definitions and Necessities -- Ch. 2. What Do We Market? -- Ch. 3. To Whom Do We Market Internally? -- Ch. 4. How Do We Market? -- Ch. 5. Innovation? -- Ch. 6. What Have We Gained? -- Appendix 1. Addresses of Institutions Mentioned -- Appendix 2. Marketing Typologies. 
588 0 |a Print version record. 
650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
650 0 |a Marketing channels.  |0 http://id.loc.gov/authorities/subjects/sh85081347 
650 0 |a Market segmentation.  |0 http://id.loc.gov/authorities/subjects/sh85081327 
650 7 |a Market segmentation.  |2 fast 
650 7 |a Marketing channels.  |2 fast 
650 7 |a Marketing  |x Management.  |2 fast 
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