Internal relationship management : linking human resources to marketing performance / Michael D. Hartline, David Bejou, editors.

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Hartline, Michael D., Bejou, David
Other title:Journal of Relationship Marketing (Binghamton, N.Y.)
Format: eBook
Language:English
Published: Binghamton, NY : Best Business Books, ©2004.
Subjects:

MARC

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245 0 0 |a Internal relationship management :  |b linking human resources to marketing performance /  |c Michael D. Hartline, David Bejou, editors. 
260 |a Binghamton, NY :  |b Best Business Books,  |c ©2004. 
300 |a 1 online resource (110 pages) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent. 
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500 |a "Co-published simultaneously as Journal of relationship marketing, volume 3, numbers 2/3 2004." 
504 |a Includes bibliographical references and index. 
505 0 0 |t Internal relationship management : linking human resources to marketing performance /  |r Michael D. Hartline and David Bejou --  |t The genesis of relationships : boundary spanners' appraisals of the career entry transition /  |r Charles M. Wood, David J. Glew and Marc D. Street --  |t Individual differences among service employees : the conundrum of employee recruitment, selection, and retention /  |r Michael D. Hartline and Tom De Witt --  |t Boundary spanners' satisfaction with organizational support services : an internal communications perspective /  |r Simona Stan, Timothy D. Landry and Kenneth R. Evans --  |t A conceptualization of the employee branding process /  |r Sandra Jeanquart Miles and Glynn Mangold. 
520 1 |a "Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and - ultimately - external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models."--Jacket. 
588 0 |a Print version record. 
650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339. 
650 0 |a Marketing  |x Personnel management. 
650 0 |a Organizational commitment.  |0 http://id.loc.gov/authorities/subjects/sh97007660. 
650 0 |a Job satisfaction.  |0 http://id.loc.gov/authorities/subjects/sh85070581. 
650 0 |a Employee motivation.  |0 http://id.loc.gov/authorities/subjects/sh85042868. 
650 7 |a Employee motivation.  |2 fast  |0 (OCoLC)fst00909027. 
650 7 |a Job satisfaction.  |2 fast  |0 (OCoLC)fst00983720. 
650 7 |a Marketing  |x Management.  |2 fast  |0 (OCoLC)fst01010209. 
650 7 |a Marketing  |x Personnel management.  |2 fast  |0 (OCoLC)fst01010238. 
650 7 |a Organizational commitment.  |2 fast  |0 (OCoLC)fst01047850. 
700 1 |a Hartline, Michael D.  |0 http://id.loc.gov/authorities/names/n2001147311  |1 http://isni.org/isni/000000004513779X. 
700 1 |a Bejou, David.  |0 http://id.loc.gov/authorities/names/n2003022586  |1 http://isni.org/isni/0000000033899770. 
730 0 |a Journal of Relationship Marketing (Binghamton, N.Y.) 
776 0 8 |i Print version:  |t Internal relationship management.  |d Binghamton, NY : Best Business Books, ©2004  |z 0789024608  |w (DLC) 2004015938  |w (OCoLC)55887454. 
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