Customer lifetime value : reshaping the way we manage to maximize profits / David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors.
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| Online Access: |
Full Text (via Taylor & Francis) Full Text (via Taylor & Francis) |
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| Other Authors: | , , |
| Other title: | Journal of relationship marketing (Binghamton, N.Y.) |
| Format: | eBook |
| Language: | English |
| Published: |
Binghamton, NY :
Best Business Books,
©2006.
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| Series: | Monographic separates from the Journal of relationship marketing.
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| Subjects: |
| Item Description: | "Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006." |
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| Physical Description: | 1 online resource (144 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781136791925 1136791922 9780203062661 0203062663 |
| Source of Description, Etc. Note: | Print version record. |