Customer lifetime value : reshaping the way we manage to maximize profits / David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors.
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| Online Access: |
Full Text (via Taylor & Francis) Full Text (via Taylor & Francis) |
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| Other Authors: | , , |
| Other title: | Journal of relationship marketing (Binghamton, N.Y.) |
| Format: | eBook |
| Language: | English |
| Published: |
Binghamton, NY :
Best Business Books,
©2006.
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| Series: | Monographic separates from the Journal of relationship marketing.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Full Text (via Taylor & Francis)
Online
| Call Number: |
HF5415.55 .C874 2006eb
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| HF5415.55 .C874 2006eb | Available |