Advertising and psychology [electronic resource] / Leslie Ernest Gill.

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory...

Full description

Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Gill, Leslie Ernest (Author)
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon ; New York : Routledge, 2013.
Series:	Routledge library editions. Advertising ; v. 1.
Subjects:	Advertising > Psychological aspects.