American communication research : the remembered history / edited by Everette E. Dennis, Ellen Wartella.
This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at the Freedo...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
Erlbaum,
1996.
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| Series: | LEA's communication series.
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| Subjects: |
Table of Contents:
- European roots / Kurt Lang
- Chicago School and mass communication research / James W. Carey
- Yale communication and attitude-change program in the 1950s / William J. McGuire
- Diffusion research at Columbia / Elihu Katz
- Children and television / Hilde Himmelweit
- Press as a social institution / Theodore Peterson
- Fashioning audience ratings, from radio to cable / Hugh Malcolm Beville
- Stanton, Lazarsfeld, and Merton, pioneers in communication research / David L. Sills
- A conversation with Frank Stanton / Rena Bartos
- Master teachers / Wilbure Schramm
- Research as an instrument of power / Leo Bogart
- Addressing public policy / Douglass Cater
- Constructing a historiography for North American communication studies / Gertrude J. Robinson
- History reconsidered / Ellen Wartella.