Designing future-oriented airline businesses / Nawal K. Taneja.
"Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Se...
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Burlington, VT :
Ashgate,
2014.
|
| Subjects: |
MARC
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| 100 | 1 | |a Taneja, Nawal K. |0 http://id.loc.gov/authorities/names/n79065064 |1 http://isni.org/isni/0000000110683691. | |
| 245 | 1 | 0 | |a Designing future-oriented airline businesses / |c Nawal K. Taneja. |
| 264 | 1 | |a Burlington, VT : |b Ashgate, |c 2014. | |
| 300 | |a 1 online resource. | ||
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| 505 | 0 | |a 1. Rethinking the Airline Business: Where Do We Stand? -- Business Model Transformation Spectrum -- Value Derived from Innovation -- Rethinking Airline Revenue Streams -- Book Outline -- Takeaways -- Notes -- 2. Recalibrating Passenger Value Requirements -- Customer Needs -- Reported Wants versus Actual Buying Behavior -- Getting Back to the Basics -- Resetting Expectations -- Segmentation -- Determining Willingness to Pay -- Takeaways -- Notes -- 3. Positioning on the Customization Spectrum -- A Historical Perspective -- Current Landscape -- Customization Spectrum -- Insights from Other Industries -- Takeaways -- Notes -- 4. Progressing to Become Genuine Retailers -- Retailing -- Products -- Pricing -- Distribution -- Evolution to Retailing -- A Best Practice Example -- Disney -- Takeaways -- Notes -- 5. Building Stronger Brands -- Brand Messages -- Branded Fares and Branded Products/Services. | |
| 505 | 8 | |a Multiple Brands: Subsidiaries, Alliances, Mergers & Acquisitions -- Branding Challenges and Opportunities -- Branding Insights from Other Businesses -- Takeaways -- Notes -- 6. Addressing the Role of Loyalty -- Some Background -- Current Landscape -- Leveraging Data -- Rethinking Segmentation -- Beyond Traditional Incentives -- Takeaways -- Notes -- 7. Driving the Business Through Technology -- Technologies Driving the Business -- Organizational Structure -- Takeaways -- Notes -- 8. Preparing for Tomorrow -- Consumers -- Competitors -- Collaborators -- Leadership -- Driving Transformative Technology -- Takeaways -- Notes -- 9. Attaining Market Leadership: Thought Leadership Pieces -- ALDI: CRM by Simplicity / Dieter Brandes -- Hertz Reinvents Car Rental for a Customer-Centric World / David Trimm -- The Influence of Megatrends on the Airline Industry and its Customers / Jonathan Kletzel. | |
| 505 | 8 | |a Maintaining Competitive Advantage in the Face of Changing Competitive Dynamics / Vaughan Chandler -- Airline Retailing Research Summary / Stan Boyer. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them efficiently and effectively, to change the focus from cost reduction to revenue enhancement and from competitive advantage to comparative advantage"--Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
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| 776 | 0 | 8 | |i Print version: |a Taneja, Nawal K. |t Designing future-oriented airline businesses |z 1472442962 |w (OCoLC)880861652. |
| 856 | 4 | 0 | |u https://colorado.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781315576725 |z Full Text (via Taylor & Francis) |
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