Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan.
"Television Brandcasting examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making...
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Full Text (via Taylor & Francis) |
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| Format: | eBook |
| Language: | English |
| Published: |
New York ; London :
Routledge,
2015.
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Table of Contents:
- 1. Broadcasting series and sponsors
- 2. Narrowcasting schedules and stars
- 3. Cable brandcasting and Disney Channel's company voice
- 4. Disney Studios' brand management on TV and Blu-ray/DVD.