Wine tourism around the world [electronic resource] : development, management, and markets / edited by C. Michael Hall [and others]
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Routledge,
2011.
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| Subjects: |
Table of Contents:
- Wine tourism: an introduction; The maturing wine tourism product: an international overview; The development of wine tourism in France; Meeting the winemaker: a case study of wine tourism product development in an emerging wine region; Wine routes in South Africa; Wine tourism and consumer behaviour; Influences on cellar door sales and determinants of wine tourism success: results from Texas wineries; Wine tourism in New Zealand; Wine tourism in the United Kingdom; Vasse Felix winery development; Wine tourism as a component of destination marketing, promotion and regional development; The development of a national wine tourism plan: wine tourism organizations and development in Australia; The Northeast wine route: wine in Ontario, Canada and New York State; Cycle trails and wine tourism in Europe; The Napa Valley, California: a model of wine region development; The future of wine tourism.