Flying ahead of the airplane [electronic resource] / Nawal K. Taneja.
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2016.
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| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Monitoring über trends
- 3. Game changing : potential airline scenarios
- 4. Are airline managements prepared?
- 5. Social networking phenomena
- 6. Building airline brands and developing loyalty
- 7. Gaining insights from non-airline brands around the world
- 8. Preparing for tomorrow.