Archaeology is a brand : the meaning of archaeology in contemporary popular culture / Cornelius Holtorf ; illustrated by Quentin Drew.
"What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countr...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge/Taylor and Francis Group,
2016.
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| Summary: | "What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work"--Provided by publisher |
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| Item Description: | "Published in the rest of the world by: Archaeopress. First published 2007 by Left Coast Press, Inc." |
| Physical Description: | 1 online resource : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781315434087 1315434083 9781315434094 1315434091 9781315434070 1315434075 9781315434063 1315434067 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (Taylor & Francis, viewed on January 17, 2024). |