Market orientation [electronic resource] : transforming food and agribusiness around the customer / edited by Adam Lindgreen [and others].

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Lindgreen, Adam
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2016.
Series:Food and agricultural marketing series.
Subjects:

MARC

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504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Implementing market orientation -- pt. 2. Marketing agricultural products -- pt. 3. Market orientation in the downstream food chain -- pt. 4. Market orientation for specialty products. 
650 0 |a Agricultural industries  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh2009114165 
650 0 |a Food industry and trade  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85050293 
650 0 |a Farm produce  |x Marketing.  |0 http://id.loc.gov/authorities/subjects/sh85047242 
650 0 |a Marketing research.  |0 http://id.loc.gov/authorities/subjects/sh85081350 
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650 7 |a Marketing research.  |2 fast 
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