Contemporary consumer culture theory [electronic resource] / edited by John F. Sherry, Jr. and Eileen Fischer.

Contemporary consumer culture theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Sherry, John F., Jr, Fischer, Eileen, 1959-
Format:	Electronic eBook
Language:	English
Published:	New York : Routledge, Taylor & Francis Group, 2017.
Series:	Routledge studies in marketing ; 3.
Subjects:	Consumer behavior. Consumers' preferences.