Practical Ethnography : a Guide to Doing Ethnography in the Private Sector.
"Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped i...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Taylor and Francis,
2016.
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| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Chapter 1 Introduction
- chapter 2 Using Theory in Ethnography
- chapter 3 Managing a Private-Sector Ethnography Project
- chapter 4 Ethnographic Tools
- chapter 5 Managing Clients
- chapter 6 Ethical Ethnography
- chapter 7 Sampling
- chapter 8 Fieldwork
- chapter 9 Analysis
- chapter 10 Reporting
- chapter 11 Beyond Ethnography.