Metaphor and persuasion in strategic communication : sustainable perspectives / Federica Ferrari.

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book's theoretical and methodological grounding in metaphor allows f...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Ferrari, Federica (Author)
Format:	eBook
Language:	English
Published:	New York : Routledge, 2018.
Series:	Routledge studies in rhetoric and stylistics ; 15.
Subjects:	Communication. Metaphor. Persuasion (Psychology)