Hospitality business development / Ahmed Hassanien and Crispin Dale.
"Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates. Si...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge, Taylor & Francis Group,
2020.
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| Edition: | 2nd edition. |
| Subjects: |
| Summary: | "Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry"-- |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781351033701 1351033700 9781351033671 1351033670 1351033697 9781351033688 1351033689 9781351033695 |
| Source of Description, Etc. Note: | Description based on print version record and CIP data provided by publisher. |
| Biographical or Historical Data: | Ahmed Hassanien is course leader ofhospitality management, Napier Business School, Edinburgh Napier University. He has a PhD in hospitality management from Strathclyde University and an MA in teaching and learning in higher education from the University of Wolverhampton. Crispin Dale has experience of working in the hospitality industry at both an operational and management level. He has taught hospitality management at the undergraduate and postgraduate levels for a number of years. He obtained his master's degree from Lancaster University and completed his PhD with the University of Wolverhampton. |