The customer experience model / Adyl Aliekperov.
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ustomer Experience Model...
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Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2021.
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| Series: | Routledge focus on business and management.
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| Subjects: |
Table of Contents:
- Cover
- Half Title
- Series Page
- Title Page
- Copyright Page
- Table of Contents
- List of Figures
- List of Tables
- 1 Introduction
- 2 Research Design
- Aim of the Study
- Study Objectives to Attain the Aim
- Object of the Study
- Subject of the Study
- Hypothesis of the Study
- Data Collection Techniques
- The Main Value of the Research
- Abbreviations
- Analysis of the Notions
- 3 Analysis of the Marketing Concepts
- "Marketing Myopia" by Theodore Levitt
- "Direct Marketing" by Lester Wunderman
- "Relationship Marketing" by Leonard Berry.
- "Holistic Marketing" by Philipp Kotler and Kevin Lane Keller
- Conclusions
- 4 Holistic Marketing as the Basis of Effective Customer Experience Creation
- Internal Marketing
- Integrated Marketing
- Product or Service Marketing
- Relationship Marketing
- Performance Marketing
- Conclusions (Customer Experience Model as a New Marketing Concept)
- 5 Empirical Verification of the Customer Experience Model Using the Example of Amazon
- Internal Marketing
- Integrated Marketing
- Product or Service Marketing
- Relationship Marketing
- Performance Marketing
- Conclusions
- 6 Concluding Remarks
- References
- Index.