Handbook of markets and economies [electronic resource] : East Asia, Southeast Asia, Australia, New Zealand / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy.
East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery.
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Other title: | East Asia, Southeast Asia, Australia, New Zealand. |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Routledge,
2015.
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| Subjects: |
MARC
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| 245 | 0 | 0 | |a Handbook of markets and economies |h [electronic resource] : |b East Asia, Southeast Asia, Australia, New Zealand / |c Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy. |
| 246 | 3 | 0 | |a East Asia, Southeast Asia, Australia, New Zealand. |
| 260 | |a London : |b Routledge, |c 2015. | ||
| 300 | |a 1 online resource (xi, 712 pages) : |b illustrations, maps. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 500 | |a Originally published 2006 by M.E. Sharpe. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Australia / Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward -- 2. Brunei Darussalam / Leong Vai Shiem and Tan Siew Ee -- 3. Cambodia / Clifford J. Shultz II and Don R. Rahtz -- 4. The People's Republic of China / Pia Polsa, Stella L.M. So, and Mark W. Speece -- 5. East Timor / Tony Lapsley -- 6. Indonesia / Don R. Rahtz and Ignas G. Sidik -- 7. Japan / Tsutomu Okahashi, N. Clay Gary, and Steven Ward -- 8. Korea / James W. Gentry [and others] -- 9. Laos / William J. Ardrey IV, Clifford J. Schultz II, and Michael Keane -- 10. Malaysia / Aliah M. Salleh, Che Aniza Che Wel and Anthony Pecotich -- 11. Myanmar / May Lwin, Anthony Pecotich, and Vicki Thein -- 12. New Zealand / Roger Marshall, Mike Potter, and Christina Kwai Choi Lee -- 13. Papua New Guinea Ronald A. Fullerton -- 14. The Philippines / Albert F. Celoza, Jane Hutchison, and Anthony Pecotich -- 15. Singapore / Jochen Wirtz and Cindy M.Y. Chung -- 16. Taiwan / Yingchan Edwin Tang -- 17. Thailand / Nittaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi -- 18. Vietnam / Clifford J. Shultz II [and others] | |
| 520 | |a East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. | ||
| 546 | |a English. | ||
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| 650 | 0 | |a Marketing |z Australia |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Marketing |z New Zealand |v Handbooks, manuals, etc. | |
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| 651 | 0 | |a New Zealand |v Handbooks, manuals, etc. | |
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