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Television & the second screen : interactive TV in the age of social participation / James Blake.

Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Blake, James, 1973- (Author)
Format: eBook
Language:English
Published: London : Routledge, 2016.
Subjects:
Interactive television > Great Britain.
Interactive television > Europe.
Television > Social aspects > Great Britain.
Television > Social aspects > Europe.
Interactive television.
Television > Social aspects.
Europe.
Great Britain.
Table of Contents:
  • 1. The evolution of interactive TV
  • 2. Recasting the active audience
  • 3. Entertaining the interactive user : play-along, voting and gossip
  • 4. Participating in the news agenda
  • 5. Factual television : reinventing the digital public space
  • 6. Second screen as multi-platform transmedia storytelling
  • 7. Monetising second screen gameplay
  • 8. Advertising : "disruption is at a maximum!"
  • 9. The future for social participation in TV.

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