Fixposition : a tech start-up in search of a compass / Xinhua Wittmann, Alessio Ricciuti.
Fixposition, a tech startup based in Switzerland, was founded in 2017 at the Incubator Lab of the Swiss Federal Institute of Technology (ETHZ). In less than three years' time, it has established a name for itself with its autonomous navigation technology. As the company expands, it also recentl...
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| Online Access: |
Full Text (via SAGE) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
University of Zurich,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: |
| Summary: | Fixposition, a tech startup based in Switzerland, was founded in 2017 at the Incubator Lab of the Swiss Federal Institute of Technology (ETHZ). In less than three years' time, it has established a name for itself with its autonomous navigation technology. As the company expands, it also recently secured a seed-round investment from a venture capital firm in Silicon Valley. Fixposition's CEO, and one of its founders, Dr. Su, finds himself at a point where there is a need to assess where Fixposition stands in the marketplace and to consider what should be the company's next move. In order for Fixposition to achieve a leading position in a very fast-changing sector, especially since his company operates within a volatile and immature market given the kind of technology it develops, the question continues to pressure Su: Which market(s) will be the most fruitful to pursue with the technology his company has to offer? |
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| Item Description: | Originally Published In Wittmann, X., & Ricciuti, A. (2020). Fixposition: A tech start-up in search of a compass. S2CSC-031-20-03. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529753295 1529753295 |
| Source of Description, Etc. Note: | Description based on XML content. |