Manpasand Beverages Ltd. agile capabilities for sustained growth / Arindam Banerjee.

Manpasand Beverages Ltd. is the case of a first generation entrepreneur/promoter, Dhirendra Singh (Dhirubhai), from Ghazipur, UP, who set up a packaged fruit drink business in Vadodara, Gujarat. It recounts the story of his struggles in the initial 15 years of his business, until he received financi...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Author: Banerjee, Arindam (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2017.
Series:SAGE Business Cases.
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Call Number: HD62.7 .B36 2017
HD62.7 .B36 2017 Available