Forall : affordable smartphones for all / Anuschka Schmitt, João Reis.
Forall Phones is a Lisbon-based online retailer for used smartphones. When the founder and CEO, José Costa Rodrigues, became aware of the financial resources required to purchase a state-of-the-art mobile smartphone as a teenager, he decided to build a brand that could make smartphones accessible to...
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Full Text (via SAGE) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Rotterdam School of Management, Erasmus University,
2019.
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| Series: | SAGE Business Cases.
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| Subjects: |
MARC
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| 500 | |a Originally Published InSchmitt, A., & Reis, J. (2019). Forall: Affordable Smartphones For All. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Forall Phones is a Lisbon-based online retailer for used smartphones. When the founder and CEO, José Costa Rodrigues, became aware of the financial resources required to purchase a state-of-the-art mobile smartphone as a teenager, he decided to build a brand that could make smartphones accessible to everyone. In 2016, an online sales platform for refurbished smartphones was born. By 2017, Forall Phones experienced a promising growth, spurred by a successful word-of-mouth marketing strategy, high-quality refurbished products, and an excellent after-sales service. After less than a year, Forall Phones became a company of five employees operating in five countries and generating €350,000 in revenue. However, increasing competition and the desire to put Forall Phones on the map of potential investors led the young team behind Forall to consider different growth strategies. | |
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