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Positioning and experiential marketing strategy of Shanggu study / Li Zhilan, Chen Shijun, Lin Jiang.

Since the 1990s, people in China have shown great enthusiasm for Guoxue studies. All kinds of activities around Guoxue, such as classic reading and preservation of Guoxue knowledge, are becoming increasingly popular. Along with the revival of Guoxue heritage, a new industry (i.e., Guoxue high-end tr...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Zhilan, Li (Author), Shijun, Chen (Author), Jiang, Lin, active 2016 (Author)
Format: eBook
Language:English
Published: London : Renmin University, 2016.
Series:SAGE business cases.
Subjects:
Beijing da xue > Case studies.
Beijing da xue.
Universities and colleges > China > Marketing > Case studies.
Culture > Study and teaching > China > Case studies.
Culture > Study and teaching.
Universities and colleges > Marketing.
China.
Case studies.

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: LG51.P28 Z45 2016
LG51.P28 Z45 2016 Available

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