Theory of Media Literacy : a Cognitive Approach.
Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information p...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks :
SAGE Publications,
2004.
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| Subjects: |
| Summary: | Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. |
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| Physical Description: | 1 online resource (321 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452245409 1452245401 9781483328881 1483328880 |
| Source of Description, Etc. Note: | Source of description: Print version record. |