Theory of Media Literacy : a Cognitive Approach.
Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information p...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks :
SAGE Publications,
2004.
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| Subjects: |
MARC
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| 100 | 1 | |a Potter, Dr. W. James. | |
| 245 | 1 | 0 | |a Theory of Media Literacy : |b a Cognitive Approach. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 2004. | ||
| 300 | |a 1 online resource (321 pages) | ||
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| 505 | 0 | |a Why do we need a theory of media literacy? -- Explicating the construct of media literacy -- Definitions and distinctions -- The media literacy model -- Foundational knowledge structures -- The personal locus -- Competencies and skills of media literacy -- The filtering task -- The meaning-matching task -- The meaning-construction task -- Traps in meaning construction -- Practices. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Media literacy. | |
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