Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, & Joshua Green.

This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralize...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Jenkins, Henry, 1958-
Other Authors:	Ford, Sam, 1983-, Green, Joshua (Joshua Benjamin)
Format:	eBook
Language:	English
Published:	New York : New York University Press, [2013]
Series:	Postmillennial pop.
Subjects:	Mass media and culture. Mass media and technology. Mass media > Social aspects. Social media. Mass media and culture Mass media and technology Mass media > Social aspects Social media