Market sensing today / Melvin Prince and Constantinos-Vasilios Priporas.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | Marketing strategy collection.
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| Subjects: |
Table of Contents:
- 1. Continuities in market sensing theory / Melvin Prince and Constantinos-Vasilios Priporas
- 2. Rethinking competitive analysis from a market sensing perspective / Dilip S. Mutum, Bang Nguyen, and T.C. Melewar
- 3. Market sensing and competitive intelligence / Son K. Lam
- 4. Market sensing and sense making using unstructured big data / Jerry Wind and Vincent Schiavone
- 5. A strategic tool for market sensing: ZMET / James Forr, Alan Creedy, and Joseph Plummer
- 6. Market sensing in practice with Google / Subroto Roy
- 7. Market sensing, mind genomics, and health promotion / Gillie Gabay, Michael L. Kochman, and Howard Moskowitz
- 8. Old good ideas can re-emerge with the new technology and imagination: lessons from the history of market sensing / Vincent Barabba
- Index.