Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat.
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Kogan Page, Limited,
2021.
London ; New York : Kogan Page, 2021. |
| Edition: | 2nd ed. |
| Series: | Business professional collection
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| Subjects: |
Table of Contents:
- ONE: Video marketing strategy
- An introduction; 01: What is video marketing?; 02: Why video marketing works; 03: Understand your audience; 04: Video types and platforms; TWO: Creating great videos; 05: The basics of video marketing; 06: Planning effective video campaigns; 07: Storytelling and creative that changes behaviour; 08: Activation, measurement and testing; 09: Buying media space on ad networks and social media; 10: The dark underbelly of video advertising
- How to avoid losing money; THREE: DIY video projects; 11: Filming and editing; 12: Filming on a smartphone and DSLRs; FOUR: Creating effective video campaigns; 13: Steps 1 and 2
- Where your brand content is now and setting goals; 14: Step 3
- Content planning and programming strategy; 15: Step 4
- Building the perfect content hub; 16: Step 5
- Creating high-volume video content
- And making it easy; 17: Step 6
- Multi-video campaign activation and testing (how to grow ROI)