Design thinking. Design tool : ethnographic interviewing / University of Virginia, Darden School of Business.
The Ethnographic interviewing is a tool to be used in Jeanne Liedtka's Design Thinking methodology, but can also be used alone. Ethnographic interviews are useful for learning about the behaviors of customers in the context in which they operate. Video features a description of an ethnographic...
Saved in:
| Online Access: |
Streaming Video (via Alexander Street Press) |
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| Other Authors: | , |
| Other title: | Design tool : ethnographic interviewing. |
| Format: | Video |
| Language: | English |
| Published: |
Charlottesville, VA :
University of Virginia Darden,
2016.
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| Subjects: |