Design : a business case : thinking, leading, and managing by design / Brigitte Borja de Mozota, Steinar Valade-Amland ; illustrations, Morten U. Petersen, Reflekt Design, Copenhagen.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Authors: Borja de Mozota, Brigitte (Author), Valade-Amland, Steinar (Author)
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2020.
Edition:First edition.
Series:Portfolio and project management.
Subjects:

MARC

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100 1 |a Borja de Mozota, Brigitte,  |e author. 
245 1 0 |a Design :  |b a business case : thinking, leading, and managing by design /  |c Brigitte Borja de Mozota, Steinar Valade-Amland ; illustrations, Morten U. Petersen, Reflekt Design, Copenhagen. 
250 |a First edition. 
264 1 |a New York, NY :  |b Business Expert Press,  |c 2020. 
300 |a 1 online resource (1 volume) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent. 
337 |a computer  |b c  |2 rdamedia. 
338 |a online resource  |b cr  |2 rdacarrier. 
490 1 |a Business Expert Press Portfolio and project management collection. 
504 |a Includes bibliographical references and index. 
505 0 |a Cover -- Design: A Business Case: Thinking, Leading, and Managing by Design -- Contents -- Foreword -- Introduction -- PART 1 -- What Is Design Management? -- The Three Phases of Design and Design Management -- PART 2 -- Why Design Management Now? -- Four Theses on Design's Unsuccessful Penetration -- The Ambidexterity and Ambiguity of Design -- Disciplines and Attitudes -- What Designers Want To Do ... -- Design Historically Lacks Business Orientation -- How Much Do Designers Care about Business? -- How Much Do Companies Know about Themselves? 
505 8 |a How Do Companies and Managers Articulate Their Needs for Design? -- Tim Brown -- Alexander Osterwalder -- The Designence Model -- Bridge -- PART 3 -- The Most Imminent Challenges of Management -- Innovation -- Human Capital -- Digital and Technological Capabilities -- Competitive Advantage -- Bridge -- PART 4 -- What Happens When Design Excellence Is Added to Strategy? -- Design Thinking in Practice -- Design Management in Practice -- What Happens When Design Excellence Is Added to Strategies for the Five Areas? -- Innovation Strategies: How Design Excellence Contributes to Foster Innovation. 
505 8 |a Human Resources Strategies: How Design Excellence Helps Harvesting from Investments in Human Capital -- Digitization Strategies: How Design Excellence Helps Build Meaningful Digital and Technological Experiences -- Strategies for Competitive Advantage: How Design Excellence Helps Your Organization Strengthen Its Competitiveness -- Improving Customer Experiences through Design Excellence -- Design as Making Your Business Tangible -- PART 5 -- Design Management Excellence -- Mapping Design in Organizations as Aesthetics in Organization Theory -- Design Thinking in Business Education. 
505 8 |a "Dancing with Hierarchies" (Mary Parker Follett 1868 to 1933) -- Building the Convergence between Design Leadership and Design Management -- Crucial Difference # 1 -- Crucial Difference # 2 -- Crucial Difference # 3 -- Crucial Difference # 4 -- PART 6 -- From Design Excellence to Designas Core Competency -- Strategic Intent and Design Governance -- Building Design Capacity -- Capacity Building in Organizations -- Capacity Building in Strategic Design as Sensemaking -- Capacity Building for Behavioral Change -- Design Ability for Systemic Thinking -- The Primacy of Purpose. 
505 8 |a Designers' Skills and Role -- Designers' Skills as Driver of Management Value -- Strategic Designers' Role as the Future Agents for Change -- Inspire, Humanize, Experience -- PART 7 -- Service Design: A Bridge to Cross -- Service Design for Redesign of a Territory: A Story from Real Life -- On Skills and Competences -- On Embedding Design in Organizations -- On Design and Design Leadership -- On Prototyping and Bodily Intelligence -- On User Centricity -- On Design, Design Management, and Design Thinking -- PART 8 -- Final Reflections from the Authors. 
588 0 |a Online resource; title from title page (viewed November 6, 2020) 
650 0 |a Industrial design  |x Management. 
650 0 |a Manufacturing processes. 
650 0 |a Industrial design. 
650 0 |a Leadership. 
650 0 |a Production management. 
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650 7 |a Industrial design  |x Management  |2 fast  |0 (OCoLC)fst01730197. 
650 7 |a Leadership  |2 fast  |0 (OCoLC)fst00994701. 
650 7 |a Manufacturing processes  |2 fast  |0 (OCoLC)fst01008139. 
650 7 |a Production management  |2 fast  |0 (OCoLC)fst01078309. 
700 1 |a Valade-Amland, Steinar,  |e author. 
776 0 8 |i Print version:  |a Borja de Mozota, Brigitte.  |t Design : A Business Case.  |d New York : Business Expert Press, ©2020. 
830 0 |a Portfolio and project management. 
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