Heal's posters : advertising modernism / Ruth Artmonsky & Stella Harpley.

A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road - manufacturer, r...

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Bibliographic Details
Main Authors: Artmonsky, Ruth (Author), Harpley, Stella (Author)
Format: Book
Language:English
Published: London : Artmonsky Arts, 2020.
Subjects:

MARC

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245 1 0 |a Heal's posters :  |b advertising modernism /  |c Ruth Artmonsky & Stella Harpley. 
264 1 |a London :  |b Artmonsky Arts,  |c 2020. 
264 4 |c ©2020. 
300 |a 123 pages :  |b illustrations (some color) ;  |c 18 x 22 cm. 
336 |a text  |b txt  |2 rdacontent. 
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504 |a Includes bibliographical references (page 117) 
520 8 |a A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of 'modernism'. Most furniture manufacturers advertised their wares in the press but Heal's was a rare exception in the industry in its use of posters.0'Heal's posters' not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century. 
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650 0 |a Commercial art  |z Great Britain  |x History  |y 20th century. 
650 0 |a Advertising  |x House furnishings.  |0 http://id.loc.gov/authorities/subjects/sh85001131. 
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