Intercultural public relations : realities and reflections in practical contexts / edited by Lan Ni, Qi Wang Schlupp and Bey-Ling Sha.

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. Confl...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Other Authors:	Ni, Lan, 1976- (Editor), Wang, Qi, 1975 June 8- (Editor), Sha, Bey-Ling, 1970- (Editor)
Format:	eBook
Language:	English
Published:	New York ; London : Routledge, Taylor & Francis Group, 2022.
Subjects:	Public relations. Intercultural communication.