Sport business in China : current state and prospect / Dongfeng Liu, James J. Zhang, Michel Desbordes.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Liu, Dongfeng
Other Authors: Zhang, James, Desbordes, Michel
Format: eBook
Language:English
Published: Bradford, West Yorkshire : Emerald Publishing Limited, 2017.
Series:International Journal of Sports Marketing and Sponsorship.
Subjects:

MARC

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245 1 0 |a Sport business in China :  |b current state and prospect /  |c Dongfeng Liu, James J. Zhang, Michel Desbordes. 
264 1 |a Bradford, West Yorkshire :  |b Emerald Publishing Limited,  |c 2017. 
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490 1 |a International Journal of Sports Marketing and Sponsorship ;  |v v. 18. 
504 |a Includes bibliographical references. 
505 0 |a Cover ; Editorial advisory board ; Sport business in China: current state and prospect ; Values and goals of Chinese sport consumers contrary to American counterparts ; When the future of Chinese soccer is at stake ; Push and pull factors associated with the CTTSL game events between on-site and online consumers ; Transnational venue management corporations and local embeddedness ; The development of NBA in China: a glocalization perspective ; Air Qiaodan ; Spring is coming: WTA and tennis in China ; Variables affecting the market demand of sport lottery sales in China. 
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700 1 |a Desbordes, Michel. 
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