From me to we : how shared value can turn companies into engines of change / Ricardo Ernst, Jerry Haar.
Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on "giving back" or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value...
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Full Text (via Springer) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2022]
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| Subjects: |
Table of Contents:
- 1: Introduction
- 2: The Quintet of M2W
- 3: Shareholders vs. Stakeholders
- 4: M2W and Globalization
- 5: M2W and Competitiveness
- 6: M2W and Government
- 7: Fair Trade as an Illustration
- 8: M2W and the Bottom of the Pyramid
- 9: M2W and the Multinational Firm
- 10: Implementing M2W in the Firm
- 11: Conclusion.