Global competitiveness : ten things Thai businesspeople should know : strategies to improve competitive position and consolidate gains at rivals' expense / William Philip Wall.

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Wall, William Philip (Author)
Format: eBook
Language:English
Published: Singapore : Springer, [2022]
Subjects:
Table of Contents:
  • Chapter 1: Global Competition The Battlefield
  • Chapter 2: Marketing Position Yourself
  • Chapter 3: Innovate Generate and Evaluate
  • Chapter 4: Using Information Leverage Resource
  • Chapter 5: Technology Upgrade
  • Chapter 6: Human Resources/Cross-Cultural Communication Breed Success
  • Chapter 7: Strategic Alliance - Strength in Numbers
  • Chapter 8: Customer Service Listen to What They Say
  • Chapter 9: Implementation, Monitoring & Evaluation Now What Do We Do?
  • Chapter 10: Social Responsibility Giving Something Back.