Decoraa : challenging gender stereotypes in the home services industry / Shreshthi Mehta, Marilyn Anthony.

A woman with no business background but with design talent and training launches a wall painting business in New Delhi, India in September 2017. She believes there is opportunity given the current strong housing and real estate market and changing design trends. However, there are many established c...

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Online Access: Full Text (via SAGE)
Main Authors: Mehta, Shreshthi (Author), Anthony, Marilyn (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business. Cases.
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Call Number: HD6054.2.I42 N49 2022
HD6054.2.I42 N49 2022 Available