Love Beauty and Planet / Jaan Elias, Aniko Öry.

In 2016, Unilever recognized that it was not well represented in the burgeoning "natural" shampoo space; a particularly incongruous hole in its product portfolio given the corporate-wide commitment to sustainability and the rapid growth in this segment. To seize this opportunity, Unilever...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Elias, Jaan (Author), Öry, Aniko (Author)
Format:	eBook
Language:	English
Published:	London : Yale School of Management, 2019.
Series:	SAGE Business cases.
Subjects:	Social responsibility of business. Sustainability.