Bijoypur Silk Khadi Seva Sanstha : a struggle for survival of Garad Silk in changing times / Saikat Banerjee, Paroma Mitra Mukherjee.

Bijoypur Silk Khadi Seva Sanstha (BSKSS) is the primary seller of garad silk, but with consumer preferences changing, a promising industry must address concerns from production to branding. BSKSS, however, markets Mirjapur silk, a product that may be able to drive growth for the company. To adapt an...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Banerjee, Saikat (Author), Mukherjee, Paroma Mitra (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Social responsibility of business > Case studies. Sustainability > Case studies. Social responsibility of business. Sustainability. Case studies.