Get to aha! : discover your positioning DNA and dominate your competition / Andy Cunningham.
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the ma...
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Streaming Audio (via O'Reilly/Safari) Streaming Audio (via O'Reilly/Safari) |
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| Main Author: | |
| Format: | Electronic Audio |
| Language: | English |
| Published: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2017.
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| Edition: | [First edition]. |
| Subjects: |
MARC
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| 245 | 1 | 0 | |a Get to aha! : |b discover your positioning DNA and dominate your competition / |c Andy Cunningham. |
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| 520 | |a From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the marketing landscape, using the author's DNA-based methodology--and shows them how to use this positioning to guide successful branding efforts that will build market momentum and crush the competition. | ||
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