Get to aha! : discover your positioning DNA and dominate your competition / Andy Cunningham.
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the ma...
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Streaming Audio (via O'Reilly/Safari) Streaming Audio (via O'Reilly/Safari) |
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| Format: | Electronic Audio |
| Language: | English |
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[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2017.
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| Edition: | [First edition]. |
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Get to aha! : discover your positioning DNA and dominate your competition /
Published 2017
Streaming Audio (via Skillsoft)
Electronic
Audio