The price advantage [electronic resource] / Walter L. Baker, Michael V. Marn, Craig C. Zawada.

"A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants t...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Main Author:	Baker, Walter L.
Other Authors:	Marn, Michael V., Zawada, Craig C.
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition:	2nd ed.
Series:	Wiley finance series.
Subjects:	Pricing.