Export now [electronic resource] : five keys to entering new markets / Frank Lavin & Peter Cohan.

How your business can tap into foreign markets In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and pro...

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Bibliographic Details

Online Access:	Full Text (via Wiley)
Main Author:	Lavin, Franklin L.
Other Authors:	Cohan, Peter S., 1957-
Format:	Electronic eBook
Language:	English
Published:	Singapore ; Hoboken, NJ : John Wiley & Sons, (Asia), ©2011.
Subjects:	Exports. Export marketing. Business enterprises > Case studies. Business enterprises. Case studies.