Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to incre...
Saved in:
| Online Access: |
Full Text (via Wiley) |
|---|---|
| Main Author: | |
| Other Authors: | , |
| Other title: | Marketing due diligence |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2013.
|
| Edition: | 2nd edition |
| Subjects: |
MARC
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| 240 | 1 | 0 | |a Marketing due diligence |0 http://id.loc.gov/authorities/names/n2013026558. |
| 245 | 1 | 0 | |a Marketing and finance : |b creating shareholder value / |c Malcolm McDonald, Brian D. Smith, Keith Ward. |
| 250 | |a 2nd edition |b revision of the author's Marketing due diligence. | ||
| 264 | 1 | |a Hoboken : |b Wiley, |c 2013. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading. | |
| 520 | |a Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
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| 650 | 0 | |a Corporations |x Investor relations. |0 http://id.loc.gov/authorities/subjects/sh85032943. | |
| 650 | 0 | |a Stocks |x Marketing. | |
| 650 | 0 | |a Stocks |x Prices. |0 http://id.loc.gov/authorities/subjects/sh85128230. | |
| 650 | 0 | |a Economic value added. |0 http://id.loc.gov/authorities/subjects/sh98004051. | |
| 650 | 0 | |a Risk assessment. |0 http://id.loc.gov/authorities/subjects/sh87002638. | |
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| 650 | 7 | |a Economic value added. |2 fast |0 (OCoLC)fst00902106. | |
| 650 | 7 | |a Risk assessment. |2 fast |0 (OCoLC)fst01098146. | |
| 650 | 7 | |a Stocks |x Marketing. |2 fast |0 (OCoLC)fst01133723. | |
| 650 | 7 | |a Stocks |x Prices. |2 fast |0 (OCoLC)fst01133725. | |
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| 700 | 1 | |a Ward, Keith, |d 1949- |0 http://id.loc.gov/authorities/names/n91114823 |1 http://isni.org/isni/0000000109210301. | |
| 776 | 0 | 8 | |i Print version: |a McDonald, Malcolm. |t Marketing and finance. |d Hoboken : Wiley, 2013 |z 9781119953388 |w (DLC) 2013018235. |
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