Profitable direct mail appeals : planning, implementing and maximizing results.

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Bibliographic Details
Online Access: Full Text (via Wiley)
Other Authors: Stevenson, Scott C. (Editor)
Format: eBook
Language:English
Published: Sioux City, Iowa : Stevenson, Inc., [2009]
Edition:2nd edition.
Subjects:
Description
Item Description:"Edited by Scott C. Stevenson"--Running title area.
Physical Description:1 online resource (46 pages)
ISBN:9781118704356
1118704355
Source of Description, Etc. Note:Online resource; title from PDF title page (Wiley, viewed on May 22, 2013)