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|a Profitable direct mail appeals :
|b planning, implementing and maximizing results.
|
| 250 |
|
|
|a 2nd edition.
|
| 264 |
|
1 |
|a Sioux City, Iowa :
|b Stevenson, Inc.,
|c [2009]
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|a 1 online resource (46 pages)
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|
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|a Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet.
|
| 588 |
0 |
|
|a Online resource; title from PDF title page (Wiley, viewed on May 22, 2013)
|
| 650 |
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0 |
|a Direct-mail fund raising
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|
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7 |
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7 |
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|a Stevenson, Scott C.,
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|t Profitable direct mail appeals.
|b 2nd edition.
|d [S.l.] : John Wiley & Sons Inc, 2013
|z 1118693094
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