Applying Entrepreneurship to the Arts : How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income.

This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income. Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Landry, Paula
Format: eBook
Language:English
Published: New York, NY : Routledge, 2022.
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Summary:This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income. Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn: How to launch their creative startups Ways to run and market their venture efficiently Effective methods to test new services, products, and experiences To incorporate their entire skill set in an authentic way That they can do all of this now, without business classes or special training With actionable information, real-world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields. Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as atvarious non-profits.
Physical Description:1 online resource (181 pages)
ISBN:9781003225140
1003225144
9781000594706
100059470X
9781000594720
1000594726
Biographical or Historical Data:Paula Landry, MBA is an author and award-winning writer/producer creating stories to help create connections and erase loneliness. Projects include feature films, episodic content, podcasts, and VR films. Ms. Landry creates media budgets, schedules, and business plans, coaching entrepreneurial media makers, artists, performers and creatives. Landry teaches media in NYC, online and worldwide including graduate programs at Wagner College, and Metropolitan College of New York as well as to performers at The Actors Fund, and filmmakers at FilmShop and NYC Women Filmmakers where she serves on the Board of Directors. Books include Scheduling and Budgeting Your Film: A Panic- Free Guide, 2nd ed. (Taylor & Francis); and The Business of Film (Taylor & Francis) with Stephen Greenwald. Clients include Fortune 500 companies as well as Christie's, Pearson Television, Entertainment Weekly, Symposium X, Mission Society, and Smile Train. Films have debuted at Sundance, Chelsea Film Festival, CineVegas, winning awards from Best Actors FilmFest, Columbia Pictures Screen Gems, Time Warner Showtime Audience Award, WorldFest Houston; writing awards - Lugnut Award, 2nd Rounder at Austin FF, a semi-finalist at Made in NY Writer's Room. Her website is www.paulalandry.com.