The cultural politics of femvertising : selling empowerment / Joel Gwynne, editor.
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty pr...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2022]
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| Series: | Palgrave studies in (re)presenting gender.
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| Subjects: |
Table of Contents:
- 1. Introduction
- Part I. East Asia
- 2. Victoria's Secret Goes to China: The Failed Promise of Empowerment
- 3. "Beauty is Growing Up": A Critical Case Study of Femvertising in Contemporary South Korea
- 4. Empowerment in the Pills: Reproductive Rights Postfeminist Rage in Modern China
- 5. Glocalization, Marketization and Politicisation: Femvertising at a Crossroad in China
- Part II. Anglo-America
- 6. What does it take to be 'Savage'?: Diversity, Empowerment and Representation in Rihanna's Savage x Fenty Fashion Show
- 7. The Impact of Femvertising on Pink Breast Cancer Products in Australia
- 8. "Stay woke. Make moves" Branding for a Feminist Future Amidst Pandemic Precarity
- 9. "We Are What We Do": Postfeminism and Nostalgia in Bank Femvertising
- Part III. South America
- 10. The Femvertising of Beauty: Rhinoplasty of the Negroid Nose in Brazil
- 11. Femvertising and Commodity Feminism: The Brazilian Context.