Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unl...
Saved in:
| Online Access: |
Streaming Audio (via Skillsoft) |
|---|---|
| Main Authors: | , |
| Format: | Electronic Audio |
| Language: | English |
| Published: |
Michigan :
Brilliance Audio,
2019.
|
| Edition: | 1st edition. |
| Subjects: |
| Summary: | Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? |
|---|---|
| Physical Description: | 1 online resource |
| ISBN: | 9781721387731 1721387730 |