Defending your reputation : a practical guide to crisis communications / Simon Taylor.
Annotation If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing. You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis c...
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Thorogood,
©2001.
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| Series: | Thorogood Reports.
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| Subjects: |
| Summary: | Annotation If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing. You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours. Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit. |
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| Item Description: | Title from title screen. "A Thorogood report." |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 185418251X 9781854182517 1280233605 9781280233609 1423717791 9781423717799 1854184474 9781854184474 9786610233601 6610233608 |
| Language: | English. |