Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C.C. Chapman.
"How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show h...
Saved in:
| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
2012.
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| Edition: | Rev. and updated. |
| Series: | New rules of social media series.
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| Subjects: |
| Summary: | "How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their idea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility and build a loyal customer base"-- |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118283035 1118283031 9781118284056 1118284054 9781118287002 1118287002 1118232607 9781118232606 |
| Source of Description, Etc. Note: | Print version record and CIP data provided by publisher. |